Sarfaraz Malek

Microsoft Viva Insights

Viva Insights is my primary source of M365 Copilot adoption and engagement data. I use it to track who is actively using Copilot features, how usage patterns differ across business units, and how to measure genuine productivity impact rather than just seat count. The work I do here feeds directly into the AI Insights Hub — it's the foundation that makes AI ROI reporting credible rather than speculative.


Work examples

Copilot Adoption & Engagement Analytics

Copilot Adoption & Engagement Analytics

Feature-level breakdown of M365 Copilot usage — active vs. engaged users, feature utilization by Copilot surface (Teams, Outlook, Word, etc.), and trend lines week over week.

Automated Workday Integration

Automated Workday Integration

Automated sync that keeps Viva Insights cohort definitions current with Workday org data, eliminating stale segments and manual cohort maintenance.

Productivity Impact Reporting

Productivity Impact Reporting

Cross-business-unit reporting that correlates Copilot engagement depth with meeting load, focus time, and collaboration patterns to surface genuine impact signals.

Screenshots shown are placeholders. Built with synthetic data — original architecture, design, and analysis are my own work.